Category: Music Industry

WATCH: Pop rockers Minshara re-imagine Ed Sheeran’s “Dive” in new music video

Harrisburg-based pop rock band, Minshara, released a cover of Ed Sheeran’s track “Dive” off the multi-platinum selling album, Divide. The band’s debut record, iO, is out now, with new material coming soon. Take a look the band’s cover of “Dive” below.

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LISTEN: Pittsburgh country duo Willow Hill share new song “Can’t Have My Best”

I am so excited about this new project guys from Alexandra and C.T. of Pittsburgh’s Lovebettie! The rockers go country on their new project, Willow Hill, and have shared the first track off the upcoming EP, Highway One. Listen below!

Music Industry.

I want to make it in the music industry so badly. I wish I would’ve realized how much I want to be a music journalist or in music PR or A&R a longggg time ago. I feel like I’m past my prime. However, I feel like I’m more passionate about music right now, more so than I have ever been since I started consuming music, which was like age 2.I remember being a toddler and my father always had music on. That’s where my passion for music came from. I grew up listening to everything. My father’s vinyl and CD collection is one to behold. Absolutely massive. He kept an excel spreadsheet of all his CD’s, but I think he gave up. Haha. I just want to show everyone that I can do this. Somehow I will do this and prove everyone wrong. I am so determined, passionate, ambitious, and focused on doing what I need to do to make it. I need to find out more about freelancing. Anything else I can do to write more.

Goals.

It’s been a while since I’ve written a blog post. In all actuality, I’ve been pretty busy with my day job, and my music journalism on the side. My writing for That Mag is what keeps me going — aside from music itself (because if you know me in any capacity, you know that music is my all consuming passion) — I don’t think it’s been until since I began writing for the magazine that I realized just how much I wanted to pursue a career in music journalism.  I think that burning desire has grown on me tremendously even in this year alone, but definitely since Launch. Attending a music festival for pleasure to see cool bands is one thing, but then when you hear music industry professionals speak, and meet them, it’s completely different.

I’ve been fortunate enough to speak with some really incredible artists, forge relationships, and make new friends with these musicians because of writing for That Mag. I don’t want them to see me just as someone who’s giving them press, but as a fan, a human being, an equal. Professional relationships are incredibly important, but I don’t want to be fake, and say, “Oh, I love your music. Your sound is fantastic! You give off such a raw energy and your stage presence is off the charts!” if I don’t really feel that way. If you’re an artist and I’ve come up to you after a performance and given you praise, it’s because I truly believe it, and you deserve it. Each artist I’ve worked with has had something special going for them; whether it be their unique sound, live performance, instrumentation, vocals, etc. I want to be doing this because I truly and honestly have a passion for music.

When I say I live and breathe music, it’s true. I wake up to music, drive to work to music, listen to music throughout my work day, drive home to music, and fall asleep to music. I know it annoys my family, but I can’t help what I enjoy, what my passion in life is.

I need to learn more about networking, pitching story ideas, and trying to build a sustainable career in music journalism because the industry is so incredibly difficult. It’s who you know. I think attending Launch and mingling with some of the people there kind of helped me in a way break out of my shell because normally I’m not an outgoing, people person, but you get me to start talking about music, and I could talk forever. It was like being around strangers that all had the same passion.

So if you’re reading this, if you have some advice, music conferences that are decent to attend, any help you could provide with pitching story ideas, etc, it would be greatly appreciated. Anything I can within reason to get ahead and get my name out there.

I’m not a groupie, I’m not someone who’s going to go do anything immoral to get ahead like some people I’ve heard have done, so forget that. This is pure passion, pure driven, motivation, hard work, blood, sweat and tears kind of work. Music is my all-consuming passion and it would be a disservice to myself not to follow my heart and reach for the moon.

If your dreams don’t scare you, they aren’t big enough.

Chrissy Borsellino offers advice to those looking for a music industry career

The music industry has always been extremely competitive regardless of whether you’re a musician or a young professional interested in cultivating a music industry career. For anyone who is currently a musician in the industry or a young professional who is looking to work their way into the industry, this is an interview you must read.

I recently spoke with Chrissy Borsellino, a co-founder of the indie public relations firm, Catalyst Publicity Group, based in Fort Lauderdale, FL and Brooklyn, NY. While Catalyst specializes in music, brand, and lifestyle PR, we’ll be focusing specifically on Chrissy’s experience and expertise in music PR and the music industry. Continue reading “Chrissy Borsellino offers advice to those looking for a music industry career”